The Story
Description:
Alter Ego's purple-toning mousse is specially formulated for blonde, gray, white, or lightened hair. It perfectly counteracts the unwanted yellow tones without weighing your hair down.
It maintains cool, neutral reflects for longer with every wash, in the salon as well as at home.
Benefits:
- Neutralizes yellow/brassy tones
- Protects color and reduces fading via antioxidant-rich plant complex.
Claims: Vegan-friendly, sulfate-, silicone-, paraben- and dye-free formula.
Hair Goals: Tone Correction · Color Preservation
Hair Type: Blonde, bleached, gray, highlighted, or white strands
Concerns: Brassiness · Dryness · Dullness · Color fading · Frizz
Description
Description:
Alter Ego's purple-toning mousse is specially formulated for blonde, gray, white, or lightened hair. It perfectly counteracts the unwanted yellow tones without weighing your hair down.
It maintains cool, neutral reflects for longer with every wash, in the salon as well as at home.
Benefits:
- Neutralizes yellow/brassy tones
- Protects color and reduces fading via antioxidant-rich plant complex.
Claims: Vegan-friendly, sulfate-, silicone-, paraben- and dye-free formula.
Hair Goals: Tone Correction · Color Preservation
Hair Type: Blonde, bleached, gray, highlighted, or white strands
Concerns: Brassiness · Dryness · Dullness · Color fading · Frizz
