Alter Ego Color Care Shampoo

Description:

This shampoo is formulated specifically for colored or bleached hair to gently cleanse while maintaining color vibrancy and softness. Enriched with walnut essence to support color intensity, shea butter for silkiness, and Argan oil plus Lycium barbarum extract for nourishment and shine. It removes impurities and residue while extending cosmetic color life, leaving hair soft, manageable, and radiantly vibrant.

Benefits:

• Protects and extends color vibrancy with walnut essence and lycium extract.
• Softens and hydrates strands using shea butter and Argan oil.
• Gently removes buildup without stripping treated hair.
• Improves shine and manageability for easier styling.

Claims: Vegan-friendly, sulfate-, silicone-, paraben- and dye-free formula.

Hair Goals: Color protection · Softness · Shine · Hydration · Manageability
Hair Type: Colored, bleached, or highlighted hair
Concerns: Color fading · Dryness · Dullness · Hard manageability